An app idea worth investing in should have clear goals & expectations for bottom-line results. So, one goal that meets the criteria would be an app that attracts new customers. And, most businesses want new customers. However, many invest huge budgets in advertising & marketing for that specific purpose.
Plus, ITBusinessEdge addresses one aspect of this topic: online sales which are in its slideshow. Therefore, to increase the business as well as attract more customers, you need professional app developers. Thus, we at DM360 have skilled and experienced developers who offer the best service of mobile app development Chicago. Our developer follows the following strategies to attract more customers with the usage of the mobile app:
Treat your app like any other product release. And, for its marketing strategy, consider:
– Search Engine Marketing
– Develop a website and a blog section in it
– Write Press Releases
– Paid Advertisement in different platform
– App Store Optimization
Persuasive Sales Pitch
Secondly, list down all the strengths, uniqueness & features of your mobile app. Check, how is it different from your competitors? And, what features is your app offering? Or, who is your audience? So, while developing a sales pitch, remember to interact with your audience & create an emotional sense required to download the app. Also, there is no point when you can’t convince people to download your app.
Plus, during the Pre-launch of the app ask them if they would mind sharing their experience of the app on their social media platforms.
Attract customers – Teaser Campaigns
Today’s, movies are using teaser campaigns to sell their tickets. Likewise, our developers can use teasers to promote their apps. And, YouTube lets you run app teaser campaigns to build a flair of excitement about your product among your users.
Leverage other platforms for app discovery
Well, 40% of the app discoveries take place in the Stores, but 60% don’t. And, these people look for apps through search and YouTube placement, or recommendations from other websites. Also, many of the apps are discovered through search engines. Plus, they have a great rate of return for paid search engine advertisements.
Don’t stop your marketing after the launch phase
Moreover, some downloaded apps are never opened. So, to avoid such negative actions, you need to engage with users so they start to use your app in long-term value. And, for longevity, you need to create a consistent & recurring need for the app. Also, you should conduct market research to know why your users will need your app. Well, how & when they will use it. Also, you can offer discounts & additional benefits that can come directly with the mobile app.
Attract customers – Regular Interaction
Next, create a dialogue with your users. And, it should be a two-way interaction. So, how you handle them, their queries, issues, & suggestions will determine the long-term success of the app.
Attract customers – Video Marketing
Further, videos are a great way to show your app’s capabilities. And, they can go further than text & screenshots. Also, they can provide a real glimpse into the user experience. Thus, create a short video that gives a tour to your app but avoid low-quality production. Therefore, with short videos, you can popularize apps on sites like Facebook, Twitter, and Instagram. And, the video might not go viral, but you might get some downloads & add a ting of professionalism to your business.
However, an effective acquisition strategy is important to grow your mobile app. Well, this is not the end. And, just acquiring new users isn’t sufficient. So, if they open your app once or twice before uninstalling, it will hamper your stats. Thus, a solid retention strategy can help you reap great value out of your invested capital. Also, the longer you keep your users, the more valuable your business will get.
Therefore, if you plan to develop an app for your business, do not hesitate to contact DM360, we will be glad to help you out.