Nowadays, Search engine optimization is becoming more important than ever and it is necessary for all webmaster to understand the true significance of SEO as well as the potential it creates for every business.
What is SEO?
Well, Search engine optimization or SEO, in short, is a set of rules for optimizing your website for search engines and improve your search engine rankings. And, it is a great way to increase the quality of your web site by making it user- friendly, faster and easier to navigate. Moreover, SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.
Why SEO is necessary for 2019?
In the technical era, SEO marketing is more important than ever. And, Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. Thus, if you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.
Following are the prime reason for which Search engine optimization is important:
- The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). And, to take advantage of this and gain visitors to your web site or consumers to your online store, your website needs to appear in one of the top positions.
- Next, SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
- Customers trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
- SEO is best for the social promotion of your web site. And, People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
- SEO is significant for the smooth running of a big web site. And, Web sites with more than one author can benefit from SEO in a direct and indirect way. Also, their direct benefit is an increase in search engine traffic however; their indirect benefit is having an ordinary framework to use before publishing content on the site.
- SEO can put you further on the competition. Thus, if two web sites are selling the same thing, the search engine optimized a web site is more likely to have more customers and make more sales.
As we discuss SEO is not a static process but rather a framework with rules and processes.
For effortlessness though, SEO can be broken down into 3 main stages:
Technical SEO: With technological SEO you can make sure that search engines can move slowly and index your website without any issues.
On-site SEO: Regulations to apply on your site and content to make it search engine friendly.
Off-site SEO: ways to encourage your website or blog so that it can rank higher in search results.
Why is off-page SEO important?
Basically, when a user types a search query, search engine algorithms look into their index and try to find the best pages that can satisfy the intent of the user. And, Pages that are good candidates appear to the first positions of the search results.
Moreover, one of the factors to determine the position a webpage in the results is the number of incoming links knows as backlinks. And, Backlinks are a signal of trust and depending on where the links are coming; they can greatly affect your ranking position.
Thus, if the links are coming from well-known and trusted sites, your ranking will be positively affected. However, if they are paid links, links in article directories, link farms or a result of an exchange, your ranking will be negatively affected. And, getting links this way, is a violation of Google guidelines and most probably it will also result in a Google Penalty.
Effective Off-page SEO techniques for 2019
Creating Shareable Content
Incredible content is always the KING in search engine optimization. And, creating wonderful and shareable content is a smart way to generating more and more ordinary backlinks to our website or blog. Also, research often and keep your content always fresh and updated.
Next, if you have created any kind of content which is share-worthy, then don’t hesitate to reach out influencers in your industry. And, tell them to check your blog and ask for link backs from their blog. Also, make sure you get the links from completely relevant domains.
Contribute as Guest Author
There are numerous good and quality blogs that are open for a guest post from various authors. And, write an amazing research piece and reach them with the content for a guest post. Moreover, don’t focus on the number of links but rather focus only on quality links. Plus, don’t keep posting multiple times on the same guest blog site.
Social Media Engagement
Further, a major Off-page SEO technique is social media engagement. Thus, if you want to make your business, website or blog popular, engage with people on multiple social media platforms. And, Social media presence will help grow your business and also help you get more backlinks.
Social Bookmarking Sites
Next, Social bookmarking sites are one of the best platforms to promote your website. Whenever you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
Contribute to search forums which are related to your website and business and make a connection with that community. That time reply to threads, answer people’s questions and give your suggestions and advice. And, make use of “Do-Follow” forums.
Blog Directory Submission
Well, Directory Submission is constantly working to build quality backlinks. Select an effective directory and select a proper category. Also, it takes quite some time to deliver good results, but these results stand out over a longer time period.
Always submit your articles in a high PR article submission directory. Also, you can give links to your website. And, make sure your content is unique and of high quality. Plus, Low-quality content and content that has more keyword stuffing might get rejected. Select the correct category and give a good title to your content.
Question and Answer
Moreover, one of the best ways you can get high traffic is from question and answer websites. Thus, connect high PR question and answer sites and search for questions related to your business, blog or website and provide understandable answers to these questions. And, give a link to your website which will help in bringing you more visibility.
If you really want to make your videos popular, head to popular video submission sites. Then, give a proper title, description, tags and reference links. Also, it is one of the more popular ways to get quality backlinks because all video submission websites have high PR.
Additional, Share your photos on popular image submission websites. And, before submitting your images please optimize them with the correct URL and title tag. Also, before submitting your images, check if they have a proper title, description, and tags.
Always, make creative infographics. Nowadays, infographics are getting popular on the internet. And, submit your infographics on infographics submission websites and give reference links to your webpage or blog. Also, image sizes differ from different websites.
Make attractive documents relating to your business or blog. However, the documents should have unique content and should be in either pdf or PPT formats. Then, submit these documents in the document sharing websites.