3 Powerful Ways To Make Your Digital Marketing More Effective – Given that the online place is more saturated now than ever before, it only makes sense to emphasize digital marketing even further. Many potentially promising businesses can be started on the Internet now but with it comes heightened competition as well.
As rightly said that there is so much to learn about digital marketing when one starts exploring it, do not be kept off by that fact. Even small attempts can be effective if you follow the key idea of what your customers want and try to aim at those aspects.
- Focus on the power of the image
The instant you first appear at a website that you have never been earlier, you have a certain idea. As such, you should be able to tell immediately whether or not this site will have what you are searching for.
This instant decision is made in 50 milliseconds and it is a factor more inclined with the design of that website.
With that in mind, you can make or mar the success of your online business just by the looks of it. Organic, minimalist designs with large amounts of white space yield the best results. Remember this when you are developing your own personal mission statement.
You also want to think about all of your other digital marketing platforms in the same way because they’ll have to convey the exact same straightforward branding. Of course, the same goes for your email newsletters, your social media presence, as well as any advertising campaigns that you may be running.
There are some specific web applications that can be used for makeover of the digital assets and these are LogoCreator and Canva which are available free of cost.
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Use long-tailed keywords
- Keywords are easy to implement, especially if you are not a SEO expert or programmer. Of the many tricks I’d like to share here, it is the use of the long-tailed keywords so that more future customers may be able to find you.
- Short-tailed keywords are usually of one or two words connected together, and are normally very broad. For example, if I was promoting an SEO company, a short-tailed keyword might be “SEO Experts.”
- This is unlikely to help you stand out above the other SEO experts. In part due to the sheer amount of other companies doing the same thing online. So one way to help the right customers find you is to add your location to the keyword, making it longer.
The above example is the sort of keyword you would add to the text body of your web pages, your metadata, and your blog posts. But this can also help us on social media.
In a way, hashtags you use on platforms like Instagram work like keywords, too. So, the technique of making them longer-tailed works in the same way.
The next time you post on Instagram, try adding longer, more varied hashtags. Use your location and a couple of other things specific to your business. For example, #SEOexpertschicago should be used instead of just #SEOexperts.
This will help you stand out from the other companies in your industry. You might also start attracting new, interested followers.
- Remember the 80/20 rule
If you need to become more familiar with the 80/20 rule, then this will change how you write your blog posts, email newsletters, and social posts.
It is of course another iteration of Pareto’s Principle, which has evolved to find a home in so many industries over the decades. There is now even an 80/20 diet, and this magic ratio seems to apply to almost everything.
In the marketing world, we talk about using it this way. The first 80% of any content you write should be pure value. This means that you teach a lesson, tell a story, or make the reader (or viewer) laugh.
Then the remaining 20% is your ‘call to action’ where you pitch for a sale. You might talk about your latest product and drop a link to purchase. Or it might just be a simple invitation to join your email list or Facebook group.
This is the same principle that Gary Vaynerchuk explained in his book, Jab, Jab, Jab, Right Hook. The idea is that you ‘jab’ the reader with your value, and then you ‘right hook’ them with your call to action.
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Leading with value
When you apply the 80/20 ratio on your content, you are giving something first – this they your approach is more focused on a give than it is on a take. Constructing this helps to establish a trust factor and the reader (or viewer) does not have the feeling of being ‘sold’ something.
Well, of course sales are achieved, that is the ultimate goal of most of these advertisements. But recalling how congested the internet is today, it is advisable that we do not just come across as mere sales people. Offering value first is effective, and created the type of relationship that automatically leads to the next sale.
So to summarise, here are those 3 powerful points to remember and use in your own business.
- Do not be among those using short-tailed, competitive keywords that everyone is busy using each day. To make your keywords long-tailed, add your location or something that is specific about your business. This also fits well with Instagram Hashtags.
- First, create value and then build the relationship. Before getting the customer to buy your product or service, focus on the value of your product.
Why Choose DM360 for Your Digital Marketing Needs?
Competition in the sphere of the internet grows, and, therefore, in order to draw attention and find the target audience, it is vital to implement not only the minimum proven digital marketing strategy.
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Expertise in Visual Branding
When you use DM360 you get value for our experience in visual identification so that your internet impression is the first that is unforgettable. Arising from these extremes we appreciate the fact that display and graphical layout are far more likely to grab the attention of your clients and offer a clear method of transmitting your brands’ foundational information. If you have a website, or interact on social media, we can assist you with logo design through to websites, icons and general visual brand that will make you stand out from the rest.
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Advanced Keyword Strategies
Our team is one of the best when it comes to creating complex keyword strategies that fit your company’s requirements. It’s also important to note that we fully comprehend the working of the long-tailed keywords and the traffic that they bring to your website and the ranking of the website in the search engine.
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Implementation of the 80/20 Rule
At DM360, we understand the importance of providing value to your audience before making a sales pitch. We implement the 80/20 rule in our content marketing efforts, ensuring that most of your content delivers valuable insights, educates your audience, or entertains them. By leading with value and building meaningful relationships with your audience, we help foster trust and loyalty, ultimately driving more conversions and repeat business for your brand.
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Tailored Strategies for Every Business
We recognize that every business is unique, with its own goals, challenges, and target audience. That’s why we take a personalized approach to every client engagement, tailoring our strategies to align with your specific objectives and budget. Whether you’re a small local business or a large multinational corporation, we’ll work closely to develop a customized digital marketing plan that drives results and helps you achieve your business goals.
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Transparent Communication and Reporting
At DM360, we believe in transparency and open communication every step of the way. From our initial consultation to ongoing campaign management, we’ll inform you of our progress and results through regular updates and detailed reports. You’ll have complete visibility into the performance of your digital marketing efforts, allowing you to make informed decisions and track your return on investment effectively.
I hope this helps you step up your digital marketing in a busier online world.
There is much potential for businesses to thrive online, now more than ever, with consumers relying online for more of their needs. Keep working on your marketing, as this is where your power to find new customers lies.
Frequently Asked Questions
- Why is SEO essential for businesses in 2024?
SEO is crucial because it enhances your website’s visibility, increases traffic, and helps you compete effectively in the digital world. It ensures your business is found by potential customers searching for your products or services online.
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What are the key components of SEO?
The key components of SEO include Technical SEO, On-page optimization (including title tags, meta descriptions, subheadings, internal links, and image tags), and Off-page optimization (focusing on trust, links, and social signals).
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How does SEO help in converting viewers into customers?
SEO strategies improve your website’s ranking, making it more visible to potential customers. This increased visibility attracts more visitors, whom effective SEO tactics can then convert into customers by showcasing relevant and engaging content.
