3 Powerful Ways To Make Your Digital Marketing More Effective – Now that the online world is a busier place than ever, it’s smart to really hone in on your digital marketing. There is so much potential business online now but with that an increase in the competition too.
While it’s true to say that there is a lot to know about digital marketing when you dig into the subject, don’t let that put you off from getting started. A little knowledge can go a long way if you pay attention to what resonates with your customers and focus on the right places.
Here are 3 powerful ways to improve the effectiveness of your digital marketing right now.
Focus on the power of the image
The moment that you land on a website you haven’t seen before, you get a gut feeling. You will likely know straight away if this site will have what you are looking for.
This instant decision is made in 50 milliseconds and is largely based on the design of that website.
With that in mind, you can make or break the success of your online business just on looks alone. Clean, simple websites with plenty of white space have the best success. Keep this in mind when working on yours.
You also want to consider all your other digital marketing channels, as they need to carry the exact same clean, simple branding. Think about your email newsletters, your social media, and any advertising you run too.
You can use some free online tools to makeover your digital assets; like LogoCreator, and Canva.
Use long-tailed keywords
- You don’t have to be an SEO expert to make use of keywords. The specific trick I want to share here is using long-tailed keywords to help more future customers find you.
- Short-tailed keywords tend to be one or two words together, and are quite general. For example, if I was promoting an SEO company, a short-tailed keyword might be “SEO Experts.”
- This is unlikely to help you stand out above the other SEO experts. In part due to the sheer amount of other companies doing the same thing online. So one way to help the right customers find you is to add your location to the keyword, making it longer.
“SEO Company Chicago”
The above examples are the sort of keywords you would add to the text body of your web pages, your metadata, and your blog posts. But this can also help us on social media.
In a way, the hashtags that you use on platforms like Instagram work like keywords too. So the technique of making them longer-tailed works in the same way.
The next time you post on Instagram, try adding longer, more varied hashtags. Use your location, and maybe a couple of other things specific to your business. For example, #SEOexpertschicago instead of just #SEOexperts.
This will help you stand out from the other companies in your industry. You might find you start picking up new, interested followers.
Remember the 80/20 rule
If you are not familiar with the 80/20 rule, then this will change how you write your blog posts, email newsletters, and social posts.
It is of course another iteration of Pareto’s Principle, which has evolved to find a home in so many industries over the decades. There is now even an 80/20 diet, and this magic ratio seems to apply to almost everything.
In the marketing world, we talk about using it this way. The first 80% of any content you write should be pure value. This means that you teach a lesson, tell a story, or make the reader (or viewer) laugh.
Then the remaining 20% is your ‘call to action’ where you pitch for a sale. You might talk about your latest product and drop a link to purchase. Or it might just be a simple invitation to join your email list or Facebook group.
This is the same principle that Gary Vaynerchuk explained in his book, Jab, Jab, Jab, Right Hook. The idea is that you ‘jab’ the reader with your value, and then you ‘right hook’ them with your call to action.
Leading with value
When you apply the 80/20 ratio to your content, you are leading with value – giving something before you ask anything. This helps to build trust and prevents the reader (or viewer) from feeling like you are just selling to them.
Of course, the end goal is to make sales. But remembering how busy the online world is now, it is important that we don’t just bombard people with sales messages. Giving value first is powerful, and builds the sort of relationships that result in repeat business.
So to summarise, here are those 3 powerful points to remember and use in your own business.
- The image is powerful. Get your branding right, and match it across all your marketing content.
- Stand out from the crowd who are using short-tailed, overpopulated keywords. Add your location or something niche about your business to make your keywords long-tailed. This works well with Instagram hashtags too.
- Lead with value and build relationships. Give value before you ask for that sale.
Why Choose DM360 for Your Digital Marketing Needs?
In the increasingly crowded online marketplace, standing out and reaching your target audience requires more than just an essential digital marketing strategy. Here’s why DM360 is the ideal partner to help you navigate the complexities of digital marketing and achieve success:
Expertise in Visual Branding
With DM360, you benefit from our expertise in visual branding, ensuring that your online presence makes a memorable first impression. We understand the power of imagery and design in capturing your audience’s attention and conveying your brand’s message effectively. From website design to social media graphics, we’ll help you create a cohesive and visually appealing brand identity that sets you apart from the competition.
Advanced Keyword Strategies
Our team excels in developing advanced keyword strategies tailored to your business’s unique needs. We understand the importance of long-tailed keywords in driving targeted traffic to your website and maximizing your visibility in search engine results. By leveraging our keyword research and optimization expertise, we’ll help you rank higher for relevant search queries and attract qualified leads who are more likely to convert into customers.
Implementation of the 80/20 Rule
At DM360, we understand the importance of providing value to your audience before making a sales pitch. We implement the 80/20 rule in our content marketing efforts, ensuring that most of your content delivers valuable insights, educates your audience, or entertains them. By leading with value and building meaningful relationships with your audience, we help foster trust and loyalty, ultimately driving more conversions and repeat business for your brand.
Tailored Strategies for Every Business
We recognize that every business is unique, with its own goals, challenges, and target audience. That’s why we take a personalized approach to every client engagement, tailoring our strategies to align with your specific objectives and budget. Whether you’re a small local business or a large multinational corporation, we’ll work closely to develop a customized digital marketing plan that drives results and helps you achieve your business goals.
Transparent Communication and Reporting
At DM360, we believe in transparency and open communication every step of the way. From our initial consultation to ongoing campaign management, we’ll inform you of our progress and results through regular updates and detailed reports. You’ll have complete visibility into the performance of your digital marketing efforts, allowing you to make informed decisions and track your return on investment effectively.
I hope this helps you step up your digital marketing in a busier online world.
There is much potential for businesses to thrive online, now more than ever, with consumers relying online for more of their needs. Keep working on your marketing, as this is where your power to find new customers lies.
Frequently Asked Questions
Why is SEO essential for businesses in 2024?
SEO is crucial because it enhances your website’s visibility, increases traffic, and helps you compete effectively in the digital world. It ensures your business is found by potential customers searching for your products or services online.
What are the key components of SEO?
The key components of SEO include Technical SEO, On-page optimization (including title tags, meta descriptions, subheadings, internal links, and image tags), and Off-page optimization (focusing on trust, links, and social signals).
How does SEO help in converting viewers into customers?
SEO strategies improve your website’s ranking, making it more visible to potential customers. This increased visibility attracts more visitors, whom effective SEO tactics can then convert into customers by showcasing relevant and engaging content.
I hope this helps you to step up your digital marketing in a now busier online world.
There is much potential for businesses to thrive online, now more than ever with consumers relying on online for more of their needs. Keep working on your marketing, as this is where your power to find new customers lies.
